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Founded in 2012, Lazada is a leading e-commerce platform in Southeast Asia.
We are committed to accelerating the development of the Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam markets through commerce and technology. In 2016, Lazada became the flagship e-commerce platform of Alibaba Group in Southeast Asia, backed by the company’s leading technologies. Alibaba regards Lazada as a key driver of growth in its globalization strategy and has helped empower Lazada’s competitiveness through ideas, technologies, and data.
Lazada has a leading payment system and a comprehensive logistics network covering Southeast Asia.
At present, Lazada is a well-known and rapidly growing e-commerce platform in Southeast Asia with over 80 million annual active customers and a track record of doubling order quantity through successive quarters.
In August 2020, Lazada and Tmall jointly released the "New Plan for the Export of Chinese Goods" to establish a channel for the rapid onboarding of Tmall brands to LazMall, shortening the join period from a month to a week.
Lazada has become the preferred e-commerce platform for the entry of Chinese goods to the Southeast Asian e-commerce market.
By 2030,
we will serve 300 million customers,
create millions of digital economy jobs,
and empower the growth of SMEs in Southeast Asia.
• Launch of Alibaba global AI platform supporting search, recommendations and advertising
• Project Apollo 2020 with Alibaba and Cainiao technology to transform logistics technology platform
• Lazada Group refreshes brand
• Activates Olympic Games partnership in Southeast Asia as part of Alibaba Group’s worldwide partnership with IOC
• Full integration within Alibaba Group • Launch of Wallet
• Lazada acquires RedMart Singapore
• Launch of Lazada ELogistics
• Project Voyager transforms Lazada technology platform to become part of Alibaba ecosystem
• Alibaba acquires controlling stake
• Taobao Collection launch
• Scale up
• New operating model for logistics
• Investment by Temasek
• Investment by Tesco
• Roll out marketplace model
• Lazada incubated across 5 markets
• in Southeast Asia
LazMall was launched on the Lazada platform in 2018 with over 18,000 well-known international and local brands. LazMall provides customers with guaranteed brand, service, and product quality. As the biggest virtual mall in Southeast Asia, LazMall sets a new standard for the retail industry. LazMall provides consumers 100% guaranteed product authenticity, a 15-day return policy, and next-day delivery. LazMall also offers a customized shopping experience for brand and seller customers on the platform.
Launched on the Lazada platform in 2013, Lazada Marketplace provides merchants with instant access to millions of new customers along with a full suite of services ranging from secure payment options and customer care to a wide distribution network and marketing analytics, aimed at empowering merchant sales. At present, Lazada Marketplace merchants sell a wide range of products across 18 categories, including the rapidly growing mobile device, home appliance, health & beauty, home & living, and maternal/babycare markets.
With a mission to bring the world to Southeast Asia and provide a gateway for international brands to reach new consumers, Lazada’s cross-border business features homegrown brands and sellers from markets that include China, Hong Kong (China), Korea, Japan, the United States, and Europe through our global channels. With the help of Alibaba technology, infrastructure, and logistics networks, Lazada is able to provide next-day delivery.
