From Tmall Global to LazMall

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LazMall

LazMall provides customers with guaranteed brands, service, and product quality. As the biggest virtual mall in Southeast Asia, LazMall sets a new standard for the retail industry LazMall provides consumers 100% guaranteed product authenticity, a 15-day return policy, and next-day delivery. LazMall also offers a customized shopping experience for brand and seller customers on the platform.

In the second quarter of 2019, the number of brands joining LazMall increased more than twice year on year, and the number of orders in that quarter increased more than three times over the same period of the previous year.


Introduction to the "Tmall New Plan for the Export of Chinese Goods"

In August 2020, Lazada and Tmall jointly released the "New Plan for the Export of Chinese Goods" and established a channel for the rapid onboarding of Tmall brands to LazMall, shortening the M2M (Tmall to LazMall) joining period from a month to a week.


A dedicated service team was established to provide new LazMall brands with an overall plan for accurate data-based product selection and pricing for the Southeast Asian market. Language services were provided for operations in Thailand, Indonesia, Vietnam, and other markets. Local KOLs were contracted to provide live broadcast services for brands and interact with international consumers. On this basis, Lazada provides a complete set of cross-border logistics solutions for brands on Tmall selling to Southeast Asia.

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Merchants supported by LazMall

Other Requirements

1. 100% assured product authenticity, along with relevant certifications for brand authorization.
2. Official accounts for corresponding LazMall stores on mainstream social platforms in Southeast Asia such as Facebook / Instagram / Tiktok.
3. Over 15 pieces of original content released by official accounts every month.

All merchants that meet the above standards may apply to join LazMall. The platform reserves the right of final interpretation for any review results.

LazMall Merchant Benefits

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