The moonlight was dim at night, but the lights in the Jiuhuashan conference room were still on. Members from the Lazada Industry, Product and Data team were reviewing the project. One of the major tasks of this team is to integrate various resources of the platform, including traffic, products, logistics, authorities and services, so as to provide the strongest support for the merchants' significant breakthroughs. It is pleased that the first group of nearly 1,000 merchants with high transaction and service abilities participating in the Growth Incentive Plan for Power Merchants project have made continuous breakthroughs in business indicators and outperformed the market as a whole, supported by a number of exclusive measures.The GMV of the fastest growing merchant has increased nearly 30 times!
So far this year, the Lazada's industry administrators have gone deep into the industrial belt to visit and communicate with the merchants, and established a merchant think tank dedicated to merchant experience optimization. Based on the collected key pain points regarding merchant growth, the major teams of the platform put forward their proposals for optimization from the perspective of their respective functions. In this context, Growth Incentive Plan for Power Merchants came into being.
Based on the quantifiable business data of the merchants, Lazada's official team relies on advanced intelligent algorithms to perform painstaking data analysis and determine the key nodes for the growth of the cross-border merchants, thus empowering the merchants to quickly achieve new breakthroughs in business performance in the project's 60-day period (May 1 to June 30) supported by the exclusive five major benefits for the merchants under Growth Incentive Plan for Power Merchants.
Benefits under Growth Incentive Plan for Power Merchants
Traffic boost, commission rebate, exclusive administrator (AM), green channel, logistics rate discount Cindy, an administrator in FMCG under Growth Incentive Plan for Power Merchants, believes that: "it is not easy for merchants to achieve a breakthrough in GMV on the basis of a large volume, but the one-stop platform integrating all-chain operation resources of 'people, goods and fields' brings the most effective all-round operation incentive configuration to power merchants, enables these merchants to take the lead in responding to the latest consumer demands in Southeast Asia, and helps them carry out business in six countries at the same time, which is the highlight of Growth Incentive Plan for Power Merchants."
Short line breakout of AZDOME
Big volume also setting record GMV highs in a row within 2 months When interviewing Jacky, an administrator in auto and motorcycle parts industry, the editor happened to witness the data review of AZDOME, a brand merchant. Within just a month after AZDOME, a well-known Chinese car DVR manufacturer, joined Growth Incentive Plan for Power Merchants, the GMV set record highs，increasing by 27.47% in May and 42.94% in June on a month-on-month basis, and the number is still growing.
"In order to help AZDOME better meet the rapidly changing market demands in Southeast Asia and enjoy the dividends of the rapid development of cross-border e-commerce in the long term, we have customized the operation scheme for the brand and reviewed it on a weekly basis," said Jacky. ”
The editor noticed the targeted business operation keynotes prepared by Jacky for AZDOME. Under the one-on-one guidance, AZDOME received targeted suggestions on store organizing and opening, product selection, market research, competitor analysis and cross-border logistics and warehousing. AZDOME's active cooperation has saved a great amount of time and costs in exploring the Southeast Asian market and avoided a number of operational risks.
The editor recorded the operation keynotes for you in an attempt to help the merchants achieve new highs and breakthroughs!
Jacky also introduced to us the platform's resource support for the Growth Incentive Plan for Power Merchants, including the benefits of enjoying preferential platform resource pages and various platform resource activities, which helps merchants expand their brand power, attract a large amount of new traffic, users and orders, and grab shares in the e-commerce market in Southeast Asia.
\With the review and summary of the first phase of Growth Incentive Plan for Power Merchants, Jacky and the team are confident to do additions to the brand merchants with powerful supply chain capabilities such as AZDOME from the two focus points of product and traffic, and help the Chinese brands achieve successes in the Southeast Asian market by relying on the full-chain logistics scheme of the platform and the comprehensive upgrading of overseas warehouses.
"A large number of merchants benefiting from the first phase of the incentive plan, including AZDOME, have indicated that they wish to continue their participation in the subsequent phases of Growth Incentive Plan for Power Merchants," said Jacky happily. "Now, Phase II has also invited some potential cross-border merchants to join the plan. I believe it will promote a high yield with close cooperation. "
At present, Phase II of Growth Incentive Plan for Power Merchants (July 1 to September 30) has completed the merchant invitation, and the merchants participating in the project are about to enter a three-month fast growth channel. Merchants have to seize the opportunity, cooperate closely with exclusive administrators, and make full use of the platform's support policies so as to achieve breakthroughs in growth.
Don't be discouraged if you are not invited. The project is open to merchants with high service and transaction capabilities in the subdivided categories for the six countries. We recommend that the merchants integrate their business in the six countries and painstakingly develop vertical product lines, to provide their consumers with quality goods and services. Phase III of the project will be launched in early October. We look forward to working together to share the Blue Ocean benefits of Southeast Asia!
For more details of Growth Incentive Plan for Power Merchants, click Read Original Text at the end of this article or log in to Lazada knowledge base (LU) and search the keyword 'Growth Incentive Plan for Power Merchants'.
